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Coverage is not linear.

The relationship between how many tire sizes you carry and how much demand you actually capture is steeply concave. Almost nobody has plotted the curve for the market they serve.

Jeffrey Riddle · Founder and Chief Strategist, TreadSignal · August 2026

Every operator in this business knows intuitively that a small number of sizes drives most of the volume. It is the oldest observation in inventory management. What almost nobody has done is plot the actual curve for the market they serve and look hard at what the shape implies.

The curve is a property of the fleet, not of any company. Take the vehicles registered in a given geography, map them to their fitments, weight them by where they sit in the replacement cycle, rank by projected volume, and plot cumulatively. What you get describes the market itself — before anyone makes a single purchasing decision.

The shape

Using Ohio’s registered fleet as the worked example from our earlier analysis, 33 sizes reach 80% of projected replacement demand. That is the steep part of the curve. Then it flattens, hard.

Coverage of market demandSizes requiredSizes added
80%33
85%~42+9
90%~70+28
95%~140+70

The first thirty-three sizes buy you eighty points of coverage. Getting from 90% to 95% costs another seventy sizes for five points.

Coverage is not something you buy at a constant price. Every additional point costs more than the one before it, and the last several points cost more than most operators have ever calculated.

What the tail actually is

The long end of the curve is not random noise. It is a specific and predictable population, and it contains at least four different things that look identical on a slow-mover report:

Those four demand opposite responses. The aging fitment should be managed down toward exit. The emerging fitment should be built up ahead of the wave. Treat them the same and you will systematically stock the past and miss the future.

Sales history cannot tell you about a fitment that has not started replacing yet. Registration data can. That is the entire difference between reacting to demand and anticipating it.

The case for deliberately not carrying something

Most organizations treat a stockout as a failure. In the tail of the curve, that framing is expensive.

A size in the 96th percentile of market demand might turn once or twice a year. Against that you are carrying acquisition cost, a physical slot, handling, obsolescence risk, and the opportunity cost of capital that could sit in a size turning twelve times. If the practical alternative is a next-day source or a special order the customer accepts without much friction, that size may be actively destroying value by occupying space.

This is not an argument for thin inventory. It is an argument for knowing precisely where on the curve each size sits and making a deliberate decision, rather than inheriting one from a replenishment minimum somebody set years ago and nobody has revisited.

Where you sit is a strategy, not a constant

Different positions on the curve are correct for different businesses.

All three are defensible. What is not defensible is arriving at a coverage level by accident, through years of accumulated settings, and never having priced the decision at all.

Why the obvious version of this fails

The sketch above sounds straightforward enough that most analysts would assume they could build it in an afternoon. Count the vehicles, map them to sizes, rank, plot. That version produces a curve. It also produces a curve that is wrong in a specific and predictable direction.

The failure is not in the counting. It is in the assumption that a vehicle in operation converts to replacement demand at a uniform rate.

Run the naive version and you get a curve that systematically overstates the tail and understates what is about to arrive — which is the same error a sales-history model makes, arrived at by a more expensive route.

The curve is only ever as good as the replacement model underneath it. That model is the actual work, and it is not something you derive from a registration file.

Converting a vehicle population into a tire population is where TreadSignal's method departs from the standard approach, and it is the part we do not publish. What we will do is show you the curve for your market and let the output make the argument.

Method: Vehicle-in-operation counts for the defined geography mapped to OE fitment, weighted by replacement cycle position, ranked by projected replacement volume and plotted cumulatively. Coverage figures above 80% are modeled extensions of the observed curve. No client, distributor, or retailer inventory or sales data was used in this analysis. TreadSignal is independent and holds no manufacturer or channel ownership.

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